Analyzing the Reputation of German Cars Around the World

For many years, German cars have had an overwhelmingly positive reputation amongst car owners throughout the world. The term “German Engineering” has become synonymous with quality and longevity. Brands like Volkswagen, Audi, and Mercedes have been known as some of the most dependable cars on the market. The BMW M3 has been a darling of performance enthusiasts the world over. However, in light of poor reliability rankings, that show many German cars among the worst in reliability, why do they maintain such a positive reputation?


The reputation of German cars around the world is one that rests strongly on history. In the first annual Consumer Reports reliability index, the Volkswagen Beetle ranked as one of the most reliable cars in production. In the 1940s, Volkswagen (literally, “The People’s Car”) was known to produce cheap, reliable vehicles even during World War II. Into the 1980s, Mercedes-Benz emerged as a dependable luxury car brand, a reputation that has continued to this day despite what some deem unreliable offerings from the brand in more recent history. Volkswagen’s small cars (the Rabbit, Gulf, and Polo, for example) have developed a reputation as fun, economical hatchbacks in more recent years. The BMW M3 emerged in the early 1990s and quickly established itself as a serious performance contender, a reputation that follows it to this day. Porsche’s line of 911 models has been praised consistently since its inception. Throughout the years, different manufacturers have served to maintain that reputation of German cars and keep their desirability at a high level.

Role of Advertising

Advertising has also played a large part in maintaining German brands’ reliable reputations. The aforementioned “German Engineering” tagline has been associated with Volkswagen since at least 1987, creating a connection between German cars and reliability that has lasted well into the 21st century. For decades, Mercedes-Benz commercials have strived to associate the brand with luxury, style, and reliability. Many of the brand’s historical models are still revered as some of the best cars of all time, which has also cemented the Mercedes reputation.

Sleek and Technologically Advance

Finally, German cars have gained a reputation for embracing technological advances sooner than many other brands. This has made them appear as cutting-edge driving machines enhanced by technology, which makes them more desirable among early technology adopters. For example, BMW’s iDrive system was one of the first to incorporate computer systems into automobiles to centralize vehicle system controls and allow drivers in-depth access to their vehicle’s functions. German manufacturers remain at the forefront of cars that will drive themselves, supporting that belief.

Do German Cars Deserve Their Reputations?

It’s no secret that many German cars’ reliability ratings have dipped dramatically to the point that “German Engineering” seems to be more catchphrase than true statement. However, many German cars remain among the cream of the crop, as evidenced by the results of the World Car of the Year Award competition, in which the Volkswagen up! beat out the BMW 3 series and Porsche 911 to take home the fourth title in five years for the VW brand. Luxury German brands remain in demand across the world due to stylish looks and consistently outstanding performance. Though German cars no longer provide the outstanding reliability they once did, their other merits maintain a well-deserved reputation as quality automobiles.


Drake Goodman is blogger who focuses on auto repair, auto upkeep & maintenance, used vehicles and other related subjects. Those interested in viewing used cars should see this Arlington car dealer.

Image credit goes to Nacmias Auto Dealer.

10 thoughts on “Analyzing the Reputation of German Cars Around the World”

  1. I’m searching at buying a 2006 Volkswagen Touareg. It’s 109,000 miles onto it. I have not bought a volkswagen before and am wondering what individuals think about them. Would you like them? How lengthy can one expect this vehicle to carry up for?

  2. A Mack truck and , a Volkswagen, traveling in the same speed possess a mind- on collision. The automobile to endure the finest alternation in velocity would be the Volkswagen, why?

  3. I am searching for a Volkswagen hoodie using the Volkswagen around the front and so the Volkswagen around the hood then when the hood is drawn up you can observe it. If u could publish links below that might be useful! I already researched it n could not find anything. And That I already seen volkswagen motorists gear.

  4. I am searching to but a Volkswagen T1, the legendary hippy camper. Where will be the best spot to purchase? I’ve not had much luck getting a seller in Ireland (I am based there) where would people recommend? I am thinking about fully refurbished automobiles or very fundamental shells looking for some care! Thanks.

  5. I’ve got a 1980 Volkswagen Rabbit which has a 1.6L Diesel motor but im searching for something eith more horsepower. I would like a diesel motor which will easily fit in the vehicle but does not require lots of work (or major changes). Can anybody assist me?

  6. It’s presently at Momentum Volkswagen in obvious lake. I truly don’t have confidence in them and I’m not going them focusing on my vehicle. When they say my vehicle is going to be ready, I’ll call the very next day in regards to a get some time and I am given a brand new problem. Once they stated my signal lights must be fixed, I ended having faith in them. Irrrve never had an issue with that. My vehicle is getting too hot plus they stated the thermostat must be changed, together with the manual modulater. Something concerning the fans not activating. The truth is, the thermostat is completely new. It had been installed after which my buddy broke my key and so i could not turn my vehicle on. That’s why it visited the car dealership to become reprogrammed. I haven’t been capable of finding anybody within the Houston area prepared to focus on my vehicle. Help please!

  7. I attempted searching it and it is difficult to find. The commercial was that old Volkswagen vehicle speaking towards the neighbor. The neighbor was washing his vehicle, then your Volkswagen stated something about how exactly great the brand new vehicle was after which it designed a seem of the engine. It requested the neighbor “So how exactly does your hybrid seem?” And also the neighbor just went “Haaaaaa.”

    Anybody know this commercial? Are you able to assist me to think it is?

  8. I’m searching for some weak points that volkswagen may have either vehicle model smart or inside the business itself.. Please and thanks! take some very badly!

  9. The doorway of my Volkswagen is actually hard and stiff to spread out from inside and my father has attempted putting grease onto it but it’s still difficult to open in the outdoors. It opens real good from inside though. What must i do?

  10. I’ve got a 1968 Volkswagen Beetle and was searching to set up either vertical doorways or suicide doorways but haven’t been capable of finding any kits that will fit. Does anybody know a package (either type) that will work without heavy modification where to purchase?

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