The automotive enthusiasts and journalists can’t wait to see the BMW i concepts in flesh. So, BWM decided to launch a promotional video of their BMW i concepts: the BMW i3 and BMW i8. The intention of this promotional video is to gain public opinion on the future look of their BMW i concepts.
The soundtrack on the video promotional of the BMW i concepts which features BMW i3 and BMW i8 is composed by Hollywood composer – Abel Korzeniowski. A bit about Korszeniowski; he lives in Los Angeles and well-known for his music in Tom Ford’s directing debut “A Single Man” which earned Abel Korzeniowski a Golden Globe nomination.
As you watched the video promotional of the BMW i concepts, you could hear the “Swimming” from Abel Korzeniowski. The Golden Globe nomination is now working on the score for Maddone’s new movie “W.E.” which scheduled to premiere at the Venice Biennale in September. The reason why BMW selected the works from Abel Korzeniowski is because the musician’s compositions have their own unique style where he creates a sophisticated blend of classical orchestral elements with electronic sounds and modern ambient music. That is what BMW i concepts is all about.
The BMW i concepts carry their own unique style and emphasize the sophisticated mixture of technology and performance. The exclusive BMW i concepts composition track for the video promotional was recorded at the legendary Abbey Road Studios in London and directed by Christoph Deja.
According to Abel Korzeniowski, the BMW i concepts really inspired him. Not just a car, but the BMW i concepts are a new concept for living. It is show us how we use our resources and use them. Looking at BMW i concepts, makes you feel that the BMW i concepts is a human technology that can help you balance your life.