German Car News

When it comes to selling the first item of new model, many marketing steps have to be taken by automakers. Take the three-pointed German for example as they offer the very first edition of 2013 Mercedes-Benz SL63 AMG in auction floor. The auction will take place on the Boca Raton Concours d’Elegance Gala at 25^th February where it is going to be the 6^th annual auction. Just so you now, this is the most luxurious auto event in US and Mercedes-Benz takes the right step by giving introductory and auctioning the very first 2013 SL63 AMG coupe convertible sportscar.

Oh, and the still mysterious 2013 Mercedes-Benz SL63 AMG is not the only participant on the aforementioned auto event because the German coupe convertible sportscar will also compete with the new Lamborghini Aventador. Yes…. THAT particular Aventador which recently bought by Real Madrid’s soccer player Cristiano Ronaldo.

So, why the 2013 Mercedes-Benz SL63 AMG doesn’t bow at 2012 Geneva Motor Show as this covers most of their European loyal customers? Well, no official statement on this, but if we may predict, the three-pointed German automaker knows that US holds their potential market segment as well and who knows that the coupe convertible sportscar will be introduced at the same time with different auto venue? Oh, we almost forgot to mention that the Concours d’Elegance will also auction the 2012 Audi R8 GT Spyder in red paintjob. Are you up for them?